Tag Archives: keywords

On-Site SEO Ranking Analysis

Professor Pepe, writer of https://marketingbyprofessorpepe.wordpress.com/, has given our class the assignment of discussing how to improve and increase an SEO ranking. For starters, SEO stands for search engine optimization. In a nutshell, it’s basically how a website or webpage can be … Continue reading

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Analysis of NHL Shop

My professor, Professor Pepe (who writes a really great digital marketing blog), has asked that we run an analysis of a website to assess it’s traffic, conversion, and revenue maximization. I chose http://shop.nhl.com/ for this assignment because of my interest for … Continue reading

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