Tag Archives: Digital Marketing

On-Site SEO Ranking Analysis

Professor Pepe, writer of https://marketingbyprofessorpepe.wordpress.com/, has given our class the assignment of discussing how to improve and increase an SEO ranking. For starters, SEO stands for search engine optimization. In a nutshell, it’s basically how a website or webpage can be … Continue reading

Posted in MRKT 327 - Digital Marketing | Tagged , , , , , | Leave a comment

Analysis of NHL Shop

My professor, Professor Pepe (who writes a really great digital marketing blog), has asked that we run an analysis of a website to assess it’s traffic, conversion, and revenue maximization. I chose http://shop.nhl.com/ for this assignment because of my interest for … Continue reading

Posted in Hockey, MRKT 327 - Digital Marketing | Tagged , , , , , , | 2 Comments

We’re Back! Digital Marketing is Taking Over the Sports World

You thought that you got rid of us? Ladies and gentlemen, the sports world hasn’t come to an end yet. Sportacalypse is still here and will be until judgement day. We’re here because the sports world needs our opinions. Now I … Continue reading

Posted in MRKT 327 - Digital Marketing | Tagged , , , | Leave a comment