Author Archives: broe9

About broe9

Senior @ Siena College

Marketing Yourself on LinkedIn

Step one: create a LinkedIn profile. After that just fill in the blanks. If you can put the time into building up your profile, you will have everything you need and a very professional profile. LinkedIn makes it easy for … Continue reading

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Email Marketing: Baseball Express

I was recently tasked by Professor Pepe, who is certified in Google AdWords and Analytics, to discuss email marketing. The first step that I needed to take was to sign up for a website’s email subscription. I’m already on Baseball Express’ … Continue reading

Posted in MRKT 327 - Digital Marketing, Uncategorized | Tagged , , , , , | 1 Comment

On-Site SEO Ranking Analysis

Professor Pepe, writer of https://marketingbyprofessorpepe.wordpress.com/, has given our class the assignment of discussing how to improve and increase an SEO ranking. For starters, SEO stands for search engine optimization. In a nutshell, it’s basically how a website or webpage can be … Continue reading

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Analysis of NHL Shop

My professor, Professor Pepe (who writes a really great digital marketing blog), has asked that we run an analysis of a website to assess it’s traffic, conversion, and revenue maximization. I chose http://shop.nhl.com/ for this assignment because of my interest for … Continue reading

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Tom “GOAT” Brady

Seriously, how could someone hate Tom Brady? If you really don’t like the guy be honest with yourself, it’s because you wish you were him. Dates hot super model then dumps her for hot super model. Wins five Super Bowls. … Continue reading

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We’re Back! Digital Marketing is Taking Over the Sports World

You thought that you got rid of us? Ladies and gentlemen, the sports world hasn’t come to an end yet. Sportacalypse is still here and will be until judgement day. We’re here because the sports world needs our opinions. Now I … Continue reading

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