Professor Pepe, writer of https://marketingbyprofessorpepe.wordpress.com/, has given our class the assignment of discussing how to improve and increase an SEO ranking. For starters, SEO stands for search engine optimization. In a nutshell, it’s basically how a website or webpage can be designed in order to be shown higher up on a Google search based on keywords and other things. The higher a website appears on Google’s list, the more volume it will receive, thus making it more popular and potentially profitable. If you would like to learn more about this topic in detail, check out http://searchengineland.com/guide/what-is-seo. Two areas that I will focus on for SEO are Google Keyword Planner and relevance.
Google Keyword Planner is a tool provided by Google that provides ideas for keywords that an article or webpage should use in order to improve search traffic and SEO. The planner describes how competitive certain keywords are across the internet, and whether or not it is worth trying to gain popularity through one keyword or another. For example, if you want your keyword to be sneakers, there might be sites like Nike and Adidas that have a stranglehold on the search for that keyword, so it might be in your best interest to find another way to increase SEO. Using the right keywords will improve search engine results and ranking, so Google Keyword Planner can be an extremely effective tool if used properly.
Relevance includes URL, Title Tag, Header Tag, Content, alt text, and anchor text. To avoid getting wordy, I’ll keep it simple. When the right keywords are found through the planner and are then implemented, they also need to go into each one of those aspects of relevance listed above. In the URL, Title Tag, and Header Tag, the keyword(s) should be put into place because these three are what are mainly involved in SEO. They are at the tops of pages and should be in large font to improve search results. In the content of a page, the keywords should take up anywhere from 3%-5% of total content to optimize search relevance and results.
To give an example of all of this, I’ll use http://shop.nhl.com/ like I did in my previous post. If you go on this site and go to its jerseys page, you can find its keywords. The URL includes the words jerseys, and the title tag and header tag includes the same as well as different jersey categories. What this does is cover all aspects of hockey jerseys. Someone can search specifically for replica jerseys or authentic jersey, and will be directed to the NHL Shop through Google because the site has a good rating through SEO and has used the proper keywords to its advantage.